Historical/Environmental Consultants

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HRL's Professional Services for the Corporate Community:

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Many non-academicians often see history in a vacuum, relegating it to the classroom or to the status of a hobby. In reality, however, history is a valuable tool for fields as diverse as the legal profession to cultural resource management. In addition, the business and industry sector should recognize history as a corporate resource. To activate history’s potential, there are several corporate applications of historical research, as outlined in an article by George David Smith and Laurence E. Steadman entitled "Present Value of Corporate History." Building upon suggestions in this study, which was published in the November-December 1981 issue of the Harvard Business Review, HRL is pleased to offer the business community quality historical research geared toward addressing a variety of corporate concerns. These include the following:

PUBLIC RELATIONS:

In general, people oftentimes do not appreciate what they do not understand. It is, therefore, advantageous for companies to enhance public understanding of their missions–a goal in itself which can be accomplished by reflecting upon a specific corporate history. HRL scholars can help you to reach out to the public–as well as your employees–by:

  • Producing a well-written, colorfully illustrated historical narrative of your company that can be adapted for a variety of uses including commemorative anniversary booklets, corporate histories, publicity brochures and annual reports.

  • Designing an attractive exhibit depicting your company’s history and evolution for display at business conventions or appropriate public events.

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    CORPORATE PLANNING:

    History has often been justified by the adage, "you can’t know where you’re headed if you don’t know where you’ve been." Indeed, for a business to chart future growth, it is necessary to be aware of past strategies to avoid pitfalls and replicate successes. HRL scholars can help you prepare for the future by:

  • Developing a historical prospectus of your company’s organizational structure and decision-making policies to understand present conditions.

  • Providing comparative historical analysis of pas decisions to evaluate the extent of effectiveness/desire for future applicability.

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    MANAGEMENT DEVELOPMENT:

    Every individual has a personal history, aspects of which can benefit a group when shared. Similarly, each business has its own history, knowledge of which is essential for managers: in conjunction with bringing their own experiences, they need to comprehend the full picture of a company’s operation for effective administration. HRL scholars can assist you in broadening your management’s perspective by:

  • Developing historical contexts for use as training tools to orient as well as to motivate new employees.

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    MARKETING:

    Resurrecting past marketing ideas, including previously used logos or slogans, may offer a successful, nostalgic solution for current marketing needs. Moreover, a company’s own historical evolution may contain facets that could provide the basis of a solid marketing image and campaign. HRL scholars can help you to consider various marketing strategies by:

  • Creating a historical portfolio of your company’s past marketing themes and charting the success or failure of each.

  • Developing a historical narrative of your company, high-lighting notable events and characteristics that may appeal to particular target audiences.

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